Navi Buzz Articles

During a keynote presentation to a local chamber, I surveyed the filled room by asking this question: How many of you are happy with your bank? Only 25% of those in the room raised their hands. And, 50% of those were from small, local private banks.

Then, I asked how many of you are unhappy with your bank? The other 75% raised their hands. NOTE: I have repeated these two questions several times in my area of Northwest Indiana and the responses have been consistent. Three quarters of the audience consisting of business owners, sales professionals to C-Level executives are not happy with their financial institutions.

Whether your goal is to increase sales, improve customer service or just have greater personal sales success, unless you take action you will continue to be one of the many instead of one of the few. Yesterday in talking with a prospect, I once again realized why so many businesses fail to reach their full potential - a lack of action.

Over 6 months ago, when I first meet this prospect, he mentioned that his company had just received a high customer service rating from the national manufacturer that his company represents. I suggested that he send out press releases to local newspapers and any organizations that he belongs to. Sales Coaching Tip: If you want to increase sales, people (your prospects) must how you are different from your competitors.

For those who grew up during the Star Wars years, we all understood the power of the force. Yet, have you ever considered taking that force with you as you walk into business networking events to meeting new prospects?

If you goal is to increase sales, the you must meet people preferably qualified prospects also known as sales leads. Accomplishing this goal is much easier when you think of having the force with you. This positive and powerful force will literally enter the room before you cross the threshold.